While working for Santi Zoraidez, I contributed to the creation of Pi — Kettal’s innovative flexible room organization system debuting at Salone del Mobile, Milan 2025. I helped Santi bring his vision to life, translating his concept into a tangible and compelling presentation.

Pi is a microarchitectural solution designed to transform the workplace. Its adaptable structure forms distinct zones without the need for enclosed rooms, supporting everything from focused solo work to collaborative meetings, as well as customizable setups for printing hubs, kitchen areas, and more.

Moving beyond traditional rigid office layouts, Pi offers a multifunctional, fluid approach to shaping spaces, empowering teams to design environments tailored to their needs.

Creative Concept and Art Direction by Santi Zoraidez

While working for Santi Zoraidez, I contributed to the creation of Pi — Kettal’s innovative flexible room organization system debuting at Salone del Mobile, Milan 2025. I helped Santi bring his vision to life, translating his concept into a tangible and compelling presentation.

Pi is a microarchitectural solution designed to transform the workplace. Its adaptable structure forms distinct zones without the need for enclosed rooms, supporting everything from focused solo work to collaborative meetings, as well as customizable setups for printing hubs, kitchen areas, and more.

Moving beyond traditional rigid office layouts, Pi offers a multifunctional, fluid approach to shaping spaces, empowering teams to design environments tailored to their needs.

Creative Concept and Art Direction by Santi Zoraidez